logo

ILA - Responsive Website

The good folk at the International Reading Association required a new responsive website to go with their new identity provided by Ideon in NYC.The Ideon mark had yellow text on a white background, which isn't particularly legible for a literacy organization, so we filpped the colors and used a dark grey mark on the yellow background. As for the site itself, it was built as a CMS so that the client could populate with their own images and content. Phase 1 didn't go particularly deep, so a sidebar menu was used that will defer to a mega-menu in phase 2 when deeper content is available. Presently, the majority of content is link based which takes the user to the existing site. This content will all be assimilated into the final site deliverable.