Creativity is Essential in Positioning your Enterprise
Brand. Brand. Brand. It’s all you hear these days. My brand, your brand, our brand, their brand. It’s THE buzzword isn’t it? Probably the most overused term in the graphic design industry. Us designers seemingly like to throw the term around to make us feel so much more important than we actually are. Putting your logo on a T shirt, or on a tote, or on a sign isn’t branding as many would have you believe. You can do that on Vistaprint with a logo from Fiverr. That’s not branding
Branding is strategic. It’s business. It’s properly communicating with your target audience in a language they will be receptive of. Before anything is produced to sell, it requires the idea for a quality final product backed up with a mission, a vision, morals, ethics, and culture. Potential customers are looking for something that is genuine, honest, and authentic, not superficial and untrustworthy. Can you supply that?
From the outside a “brand” is a perception. It’s what people think about you, your product, or service. How you deliver on that promise is key in earning trust. You can try to manage that perception as best you can, but ultimately any poor interactions with your organization and what you’re selling can result in experiences that are diametrically opposed to your intent.
Leading prospective customers from awareness, to consideration, loyalty, and ultimately advocacy is an investment. It’s not what you say it is, It’s what they say it is. They have that power. These are important issues to consider when involved in a start-up or in repositioning an organization within in its competitive landscape. If you set out first and foremost to “create a brand” you will most likely not succeed. If you set out to create something unique, ownable, and which brings benefits to your customers, the much valued “brand” tag will follow.
Miralogic™ Product Identity Design
Targus BrandTuning™
Bao•logy Branding / Identity Design
Gran Caffe L'Aquila Mercato Identity Design
Union Foundation Non-Profit Identity Design
RiverCup Event Identity Design
Ocean United Brand & Identity Design
Jersey Shore Champions Cup Tournament Identity & Signage
Asbury Park FC Identity Design & Merchandise
Hoboken Gunners Brand & Identity Design
Lobstars™ Sport Identity Design
Targus® Packaging Design Coming Soon!
Konzum Retail Identity Design Rollout
Gran Caffe L'Aquila Brand Guardian
Rainford Rangers Sport Identity Design
Jessops Identity & Packaging Design
TypeKits™ Branding / Apparel Design
Wolverines Sport Identity Design
Flock Identity Program Design
Lazuli Blue Identity Design
Hellist Identity Design
Hesher® Identity Design Coming Soon!
Scribewise BrandTuning™
Limepickle™ Branding / Identity Design
Sons of Ben Brand Guardian
The Pickle Project Identity Flex Project
Work of Art Homes Small Business Identity Design
Alexander Silow Small Business Identity Design
Diagnostics / Realignment / Relaunch
Let's face it, you want your business/venture to be a race car. Sleek, powerful, precise, engineered. Well, your competitors do too. Everyone is in the mix to make theirs the winner. So, just like in motor racing, in order for your venture to continually perform well it needs to be looked after by a specialized mechanic and engineer who knows exactly how to diagnose and fix problem, harnessing every ounce of horsepower that it has to give. Is it time to give your enterprise a tune-up and get back in the race? It's a process called BrandTuning™
“Mark (Limepickle LLC Owner) developed the entire visual brand strategy for rebranding my former company, and now my present company. Over the years he has been applying and honing his design skills across many categories, globally impacting brands, bottom lines and lives. He is a rare talent who can expertly create holistic brand experiences that span multiple touchpoints.”
Demetrius Romanos, VP Global Design, Targus
Representative Client List (Directly and Indirectly)
Branding is strategic. It’s business. It’s properly communicating with your target audience in a language they will be receptive of. Before anything is produced to sell, it requires the idea for a quality final product backed up with a mission, a vision, morals, ethics, and culture. Potential customers are looking for something that is genuine, honest, and authentic, not superficial and untrustworthy. Can you supply that?
From the outside a “brand” is a perception. It’s what people think about you, your product, or service. How you deliver on that promise is key in earning trust. You can try to manage that perception as best you can, but ultimately any poor interactions with your organization and what you’re selling can result in experiences that are diametrically opposed to your intent.
Leading prospective customers from awareness, to consideration, loyalty, and ultimately advocacy is an investment. It’s not what you say it is, It’s what they say it is. They have that power. These are important issues to consider when involved in a start-up or in repositioning an organization within in its competitive landscape. If you set out first and foremost to “create a brand” you will most likely not succeed. If you set out to create something unique, ownable, and which brings benefits to your customers, the much valued “brand” tag will follow.