RiverCup

For the third year running, the annual RiverCup tournament suppassed all expectations, raising around $40,000 for the Union Foundation and Sons of Ben charities. In front of around 800 spectators, and after the Fall Festival on Toyota Plaza, the teams took the field in the early evening sun. After a cagey start the Union took the lead only to be pegged back moments later. As the game wore on, legs tired and 2 late goals from the SoBs sealed the win. The 2012 RiverCup identity proved really succesful, so the pressure was on this year to do something different and compelling. Based around the throwback concept of the Union’s Bethlehem Steel jerseys, the identity was primarily monochromatic with an accent of warm red. The SoBs lines up in exact opposite uniforms, posters were designed that emulated vintage newsprint and a series of ‘Boxing’ contest type posters were designed for use around the stadium.