KICKSTAND - Responsive Website

Kickstand are a payday, short term lender that needed a wesite for their business launch. The difference here is that the main focus was on mobile. The demographic showed that the target audience were young, employed and had a high usage of mobile devices. With that in mind, there was very much a mobile first approach, making sure that all the forms and application fields were clear and easy to use on mobile and touch devices with a progress bar to let the users know where they where in the process The design intends to exude strength. It was important to make people feel empowered by using this service, and not apologetic. Bold colors and strong lines were employed, with sharp shadows to show some dimensional architecture.